The Bold Group, a leader in communication, branding, and advertising, was undergoing a transformation—restructuring from departments into stand-alone companies with distinct roles. Despite its expertise in crafting client narratives, the group faced a challenge familiar to industry powerhouses: internal myopia and bias. This made it difficult to objectively define its own identity while balancing the unique needs of the emerging companies and the cohesion of the mother brand.

Engaged during a pivotal moment, The Brand Fantasticator provided a fresh, unbiased perspective to navigate this complexity. Through one-on-one workshops with department and company heads, we uncovered the distinct strengths and aspirations of each entity while addressing overlaps and blind spots. The outcome of these sessions informed tailored messaging frameworks for each stand-alone company, ensuring they communicated their unique value propositions clearly. Simultaneously, we aligned all messaging under a cohesive communication framework for the mother brand, ensuring the group’s leadership position remained central while allowing each entity to thrive independently.

The Bold Group now operates with unified messaging that reflects its transformation. Each company has a clear narrative tailored to its market, while the mother brand maintains its cohesive identity. By addressing internal biases and aligning stakeholders, the group successfully positioned itself to navigate expansion with clarity and confidence.