About Us
We exist to help businesses realize their ambition through winning strategies that defy the familiar.
Founded by Bernard Abou Nader, The Brand Fantasticator was built to strip away complexity, jargon, templated thinking, and outdated frameworks—replacing them with clarity, precision, and transformative impact.
The Brand Fantasticator has partnered with visionary, market-leading, and high-stakes brands to deliver intelligent brand strategy,
breakthrough communications, and distinctive brand narratives—all powered by a rare depth of business, marketing, and cultural insight.
We believe brands don't lack ambition. They are held back by conventional, exhaustive, and uninspired solutions.
That's why we commit to strategies that are unconventional, deep and simple
Message from the Founder
My name is Bernard Abou Nader.
I was born into strategy—not by choice, but by instinct. Throughout my life, I have seen patterns in chaos. I speak in insights, think in motion, and move brands, people, and even fish (watch the movie)—forward, often before they realize they need to.
For 20 years, I have lived inside businesses, breathed their ambitions, and unraveled their struggles. Now, as an entrepreneur myself, I am more committed than ever—not to fix, but to transform.
If you ask me, I don't just build strategies; I architect futures. I strip away the unnecessary, untangle the complex, and align every word, every move—from vision to impact.
Strategy isn't my profession. It's the air I breathe, the language I speak, the rhythm I follow.
I am Bernard Abou Nader, and this is The Brand Fantasticator.
